Dhruv Aacharya

Automate HCP Targeting Without CRM Overhead The Problem with CRM-Centric Workflows CRM platforms were built for logging—not enabling. For many field reps, they’re clunky, time-consuming, and packed with features no one uses. Meanwhile, valuable time with HCPs gets lost to screen time. Sales teams need automation that works around their workflow, not against it. What […]

Best KPIs to Track for Pharma Sales Reps Why KPI Selection Matters in Pharma Sales Sales reps in pharma don’t just sell—they navigate compliance, educate physicians, and manage complex territories. With high stakes and long sales cycles, tracking the right metrics is essential. The wrong KPIs waste time. The right ones drive action. Top KPIs