Challenges of Customer Master Data Management (MDM)
How Customer Master Data Management (MDM) Service can Benefit Businesses
Types of Customer Master Data Management (MDM)
Customer Identification MDM
Focuses on unique customer identification and deduplication.
Customer Transactional MDM
Manages transactional data related to customer interactions and purchase history.
Customer Interaction MDM
Centralizes data on customer interactions across multiple channels.
Customer Demographic MDM
Captures demographic details such as name, address, contact information, etc.
Customer Relationship MDM
Tracks and maintains relationships between customers and their associated entities.
Customer Analytics MDM
Provides a comprehensive view of customer data for analytical purposes.