persistence

Direct-to-Patient Pharma Analytics: KPIs, Data and Build Plan

Direct-to-patient pharma analytics: the KPIs from visit to refill, where each number comes from, a worked funnel example, and how to build it in weeks.

PDC vs MPR in Specialty Pharma: Which Adherence Measure to Trust, and the Data Rules Behind It

How PDC and MPR measure adherence, why MPR can read above 100 percent, and the data rules specialty brands need before trusting either number.

Therapy Discontinuation Reasons in Specialty Pharma: Why "Other" Is Your Biggest Category, and How to Fix the Reason Codes

Why discontinuation reasons from hubs and specialty pharmacies end up as other or unknown, and how to build a reason model leaders can act on.