Social media marketing for clinics and doctors, done for you
Treatment carousels, doctor posts, Google Business updates and short reels, written in your patients' words and approved by your clinicians. From $200 a month.
- MonAcne treatment: what the first visit looks likeCarousel
- TueMeet Dr [Name], MDPost
- WedWill a peel hurt? 20 second answerReel
- ThuBooking now: skin checksPost
- Fri5 pigmentation mythsTo approve
- SatPost
- SunReel
Everything a social media manager does, from $200 a month
Agencies charge $40 to $150 a post (WebFX, October 2026). Our Starter plan is 12 posts for $200, researched, designed, checked and published.
Research
Topics from your customers' real questions, current news in your trade and what your competitors' best posts did. Every fact keeps its source.
Write and design
Carousels, single posts and short reels in your brand template, sized for each platform. A person reads every one.
Publish
Scheduled at the times your audience is online, on up to 5 platforms, from one calendar you approve.
Measure
Reach, saves and clicks for each post. Formats that work get more of next month; the rest get dropped.
Accounts we run today
Greenwolf Advisors, cross-border wealth advisory
Two to three posts a day on Instagram, Facebook, X and Substack since 14 October 2026, each fact-checked before it goes out. See their pages
- WeeklySkin clinic, Gurgaon: a treatment post on Google every week, with no one at the clinic writing it
- 48% vs 14%B2B analytics firm: median engagement, carousels against single images, so carousels got more slots
- 5,787Founder on LinkedIn: impressions on one post after we moved posting to US hours
Names of these three accounts are hidden.
How it works
You approve; we do the rest.
Tell us about your business
Your website, your offers and what you want people to buy or book.
Approve the calendar
Next month's posts, laid out in one place. Edit anything.
We create and publish
Researched, designed, checked and scheduled for you.
Review what worked
A short report, and the mix shifts toward what performs.
Plans
Month to month, in US dollars. Ad spend not included.
Starter
Stay visible, every week
- 12 posts a month
- 4 carousels, 6 posts, 2 reels
- 2 platforms
- A content calendar you approve
- Monthly report
Growth
Turn followers into enquiries
- 20 posts a month
- 6 carousels, 8 posts, 6 reels
- 3 platforms
- A weekly Google Business post
- Format tests, report every 2 weeks
Pro
A daily presence and a founder voice
- 30 posts a month
- 10 carousels, 10 posts, 10 reels
- Up to 5 platforms
- 2 founder LinkedIn posts a week
- 2 articles a month, weekly report
01
Questions about social media marketing for clinics
How much does social media marketing for clinics cost?
Is social media marketing for doctors allowed?
Can clinics post patient photos or testimonials on social media?
Which social media platforms are best for clinics?
Who approves the posts before they go live?
How long before social media brings in new patients?
What happens after the 7 free posts?
Ready when you are
Choose a plan and we start this week. Or, if you would rather see the work first, we will make your first 7 posts free: designed on your brand, approved by you, and yours to keep whatever you decide.
Read the full guide: social media marketing for clinics
01
What social media marketing for clinics involves
Social media marketing for clinics means posting clear, accurate content about your treatments and doctors every week, where patients look before booking, without sharing patient information or making claims you cannot support. We plan, draft, design and publish it, and your clinician approves every post.
Most clinics know they should be posting. The problem is time and risk: doctors are busy with patients, and nobody wants to post something a regulator or a patient objects to. So the pages go quiet, or fill with stock photos that say nothing about why a patient should choose you.
Our approach is to treat healthcare social media marketing as a publishing process with checks built in, not as a stream of creative ideas. AI drafts from a brief and from sources we research, designs are rendered from your brand template, every post is checked against a list of words and claims you never use, and a named clinician signs off before anything is scheduled. It is the same system behind our AI social media marketing packages, adapted for the rules that apply to medicine.
02
What we post for clinics and doctors
Treatment explainers
One treatment per post, written in the words patients actually search with, what it is for, who it suits, how many sessions it usually takes and what recovery looks like.
Meet the doctor
Short posts and reels that introduce each doctor, their qualifications and the conditions they see most. Patients book people, not logos.
Myths and questions
Carousels that answer the questions your front desk hears every day, such as whether a procedure hurts or how long results take, with a reminder to book a consultation for personal advice.
Google Business Profile posts
A weekly update on your Google Business Profile, where patients searching nearby see it next to your reviews and directions.
Clinic practicalities
Timings, new doctors, holiday closures and how to prepare for a first visit. Posts that save your staff phone calls.
03
A real example: weekly Google Business Profile posts for a skin and hair clinic
Since October 2026 we have run weekly Google Business Profile posts for a skin and hair clinic in Gurgaon. The format is deliberately simple and repeatable.
- One treatment per week. Each post covers a single treatment the clinic offers.
- Plain patient language. Posts open with the problem as a patient would describe it, for example acne that keeps returning along the jawline, rather than with clinical terms.
- The treating dermatologist. Each post mentions the qualifications of the dermatologist who treats that condition, so patients know who they would see.
- A link to the treatment page. Every post links to that treatment's page on the clinic's website, where the full details live.
- An automated guard. Before a post can be published, it passes a check that blocks cure claims, before and after promises and prices. If the draft contains any of them, it goes back for rewriting.
The guard catches what tired people miss, and the clinician still reads every post before it goes out.
04
The rules healthcare social media marketing has to respect
Rules differ by country and specialty. This is general information, not legal advice; your clinic's privacy lead or counsel has the final word.
- No patient-identifiable information. In the US, HIPAA generally requires a patient's written authorization before a covered provider uses their identifiable information, including names, photos or stories, in marketing. The HHS Office for Civil Rights has settled cases over exactly this, including the Complete P.T. resolution agreement over patient testimonials posted with names and photos without valid authorization. Our default is simple: we do not use patient names, faces, case details or stories unless your clinic supplies a signed authorization for that specific use.
- Testimonials and before and after images. In the UK, the Advertising Standards Authority's guidance on cosmetic interventions says before and after images must reflect genuine results and should not be retouched in the treated area, and cosmetic intervention ads may not be targeted at under 18s (CAP Code rule 12.25). We do not create before and after content by default, and our guard blocks before and after promises in copy.
- Cure claims. In India, the Drugs and Magic Remedies (Objectionable Advertisements) Act, 1954 (India Code text) prohibits advertisements suggesting a drug for the diagnosis, cure or treatment of the diseases it lists, and bans misleading claims about drugs. Most countries take a similar view of unsupported claims. We write about what a treatment is for and how it works, never that it cures.
- Platform health ad policies. Organic posts and paid ads are treated differently. Meta's health and wellness advertising standards restrict ads for cosmetic procedures and weight loss, require them to target people 18 and over, and reject ads that imply negative self-perception about the body. Boosted posts must pass them too.
We are not a compliance provider. We turn your clinic's rules into a list of banned claims, check every draft against it, and record which clinician approved each post.
05
How each clinic post is made and checked
Brief and calendar
At the start of each month we agree the treatments, doctors and dates to cover, and fill a calendar you can edit before it locks.
Research and draft
AI drafts each caption and carousel from the brief, your treatment pages and sources we have checked, such as patient information from professional bodies.
Design from your template
Images, carousels and reel covers are rendered from your brand template, so colours, fonts and logo stay consistent without a designer redrawing each one.
Automated claims check
The draft is checked against your banned list: cure claims, guarantees, before and after promises, prices if you do not publish them, and any patient detail.
Clinician approval
A named doctor or clinic manager approves or comments on each post in one view. Nothing is scheduled without that approval.
Publish, score, adjust
Every post is scored at 72 hours and the format mix shifts toward what performs. On one B2B LinkedIn page we manage, document carousels had a median engagement rate of 48% against 14% for single images across 27 scored posts, so carousels got more slots in the calendar.
06
Your first 7 free posts: what they would be for a clinic
Carousel 1: your most asked about treatment
Five or six slides on the treatment patients ask about most: who it suits, what a session involves, how many sessions are typical and when to see a doctor. Carousels get saved and shared, which is why we lead with one.
Carousel 2: myths and facts
Common beliefs about one condition in your specialty, each answered in a sentence a patient can follow. It positions your doctors as the people who explain things properly.
Single post 1: meet the doctor
A photo of one doctor with their qualifications and the conditions they see most. It answers the question every new patient has before booking: who will I see?
Single post 2: a Google Business Profile update
One treatment in plain language with a link to its page and a call or book button, if Google Business Profile is one of your 2 platforms. It shows up where local patients already search.
Single post 3: before your first visit
What to bring, how long the first appointment takes and how to book. Practical posts reduce no-shows and repeat phone questions.
Reel 1: a doctor answers one question
A short vertical clip of a doctor answering one common question in under 30 seconds, filmed on a phone, with subtitles added by us. Reels reach people who do not follow you yet.
Reel 2: a walk through the clinic
Reception, consultation room and treatment area, with no patients in frame. It lowers the uncertainty of a first visit and shows the clinic is real and clean.
07
What the plans cover, and what they do not
All three plans are priced in US dollars and run month to month, with no long contract. Ad spend is not included: if you want to boost posts or run paid campaigns, that budget is paid directly to the platform.
Every plan includes the claims check and clinician approval described above; they are not optional extras. If you need comments and messages handled day to day, or a wider scope than posting, our social media management services cover community management and reporting across all your platforms. For the full detail of formats, tools and reporting, see our AI social media marketing service.